Mama, “The second quiet night – Festival Veronetta” (2017), ArtVerona
The intervention carried out by Roxy in the Box for the project “The second night of quiet – Festival Veronetta“, curated by Christian Caliandro as part of the ArtVerona fair, concerned the “Business Ventures” shop in via XX Settembre (the axis which runs through the entire Veronetta). The shop windows and labels of the products on sale have been completely covered with portraits and phrases of Mama, the owner, who represents an authentic point of reference for the African community of the neighborhood: therefore, the exterior thus rearticulated and redefined is an invitation addressed passers-by and customers to discover the world that opens up once you cross the threshold of this magical place.
